Judging
We are pleased to announce Morgan Light, Design Director at COLLINS, will serve as the chair of this year's competition!
"Serving again as an AIGA 365 juror, and Chair this year, is a privilege because the program consistently surfaces what matters in design right now. Last year’s awarded projects revealed a field that is curious, responsible, and unafraid to challenge convention." - Morgan Light, Design Director at COLLINS (Juror Chair)
For this competition, jurors will evaluate each work’s integrated design approach, including concept, innovation and visual elements such as typography, illustration, and/or information design. Read more about Criteria and Definitions.
Previous jurors have included Gail Anderson, John Bielenberg, Michael Bierut, Rafael Esquer, Louise Fili, Karin Fong, Ken Fox, Milton Glaser, Ann Harakawa, Sylvia Harris, Kenna Kay, Pum Lefebure, Min Lew, Emanuela Magnusson, Bobby C. Martin, Jr., Debbie Millman, Clement Mok, Emily Oberman, Nakita Pope, D.J. Stout, Jan Wilker, Keetra Dean Dixon, Natalia Ilyin, Lynn Kiang, Wael Morcos, Abbott Miller and many more.
Read “A Design Jury’s Eye Candy” (September 17 2011) The Wall Street Journal.
Meet the Jurors!

Morgan Light (Juror Chair)
Design Director, COLLINS
Morgan Light is a design director at COLLINS with a special love for packaging and brand identity. She works closely with organizations to translate their purpose into thoughtful and expressive visual systems through graphic design and art direction. Since graduating from the School of Visual Arts and moving to New York City, Morgan has collaborated with leading studios and global clients including Apple, the U.S. Chamber of Commerce, JPL, Target, and Harry’s. Her work focuses on creating meaningful brand experiences that balance strategy, craft, and storytelling.

Aya Jaffar
Design Director, IDEO.org
Aya Jaffar has spent more than 17 years studying, practicing, teaching, and questioning design as a way to understand and shape the world. Currently a Design Director at IDEO.org, her work explores dignity in everyday human experiences while also creating moments of beauty and awe through design. Her interests often intersect with themes of belonging, diaspora, post-colonial identity, public history, and intentional beauty. Outside of work, she is an avid Russian literature reader who enjoys imagining spirited debates between Tolstoy and Dostoevsky.

Tomas Azoubel Lima
Senior Creative, VCCP
Tomas Azoubel Lima is a senior advertising creative and art director with more than 14 years of experience in integrated brand campaigns. Currently based in London at VCCP, he previously worked at Something, Africa, and Mutato in Brazil, where he began his career. His work spans global campaigns for brands including Cadbury, Virgin Media, Netflix, easyJet, Coca-Cola, and Johnnie Walker. Tomas brings a strong conceptual approach to storytelling across media, combining strategic thinking with visually compelling creative execution.

Chris Blackwell
Senior Creative Director, Hearst
Chris Blackwell is a Senior Creative Director at Hearst, where he leads visual strategy and creative development across multi-platform brand campaigns. With a background in photography, art direction, and storytelling, he brings a strong conceptual perspective to brand identity and editorial design. His work blends refined visual aesthetics with strategic thinking to create impactful campaigns and engaging visual narratives. Chris is passionate about thoughtful, modern design that strengthens brand identity while connecting meaningfully with audiences.

Pinar Guvenc
Partner, SOUR
Pinar Guvenc is a National Design Award–winning designer and a recognized leader in inclusive innovation. As Partner at SOUR, a global design innovation studio, she leads participatory research and strategy addressing complex social and urban challenges for Fortune 500 companies and governments worldwide. She also teaches ethical leadership and co-design methods at Parsons School of Design and the School of Visual Arts. Beyond her studio and academic work, Pinar contributes to the design ecosystem as a board member of Open Style Lab and an advisor to New York City’s maker economy.
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