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Criteria + Definitions
Work in all media is eligible if it has been first designed, produced, or launched publicly and available for sale or use in the general marketplace between January 1, 2024 and December 31, 2024. Generally, © 2024 will be indicative of the eligibility date. New work created after December 31, 2024 will not be considered.
| Category | Criteria | Examples |
| Brand and Identity Systems | Quality of visual expression, appropriateness relative to the entity for which it was created; new, repositioned, or legacy brands are eligible | Logo, stationery systems, business cards, standards manuals, advertising, etc. |
| Civic Design | Integrated design approach, including research, concept, and visual elements such as typography, illustration, and information graphics; how well it fulfilled its stated communications objectives, and the overall quality of execution with consideration for the user and the issue at every touchpoint | Election design, ballot design, get out the vote posters, etc. |
| Corporate Communications | Integrated design approach, including concept and visual elements such as typography, illustration, and information graphics; how well it fulfilled its stated communications objectives | Product or service brochures, newsletters, identity guidelines manuals, press kits, annual reports, investor communications, etc. |
| Editorial Design | Integrated design approach, including concept and visual elements such as typography, illustration, photography, and/or information design | Magazines, newspapers, newsletters, journals, blogs, etc. |
| Entertainment Design | Integrated design approach, including concept and visual elements such as typography, illustration, and/or information design; success in achieving the stated communications objectives, the overall quality of visual expression and execution, design's appropriateness relative to the entity for which it was created; it's not about work done for the entertainment industry, but work designed to amuse an audience for the purpose of entertaining and not to sell, brand, or promote anything in particular | Gaming, applications, etc. |
| Environmental / Experiential Design | Integrated design approach, including concept and visual elements such as typography, illustration, and/or information design; success in achieving the stated communications objectives, the overall quality of execution with consideration for the user at every touchpoint | Murals, museum-exhibition design, retail spaces, signage, special-event atmospherics, sports facilities, themed environments, trade-show exhibits, way-finding systems, etc. |
| Experience / Product / Service / Systems Design | Integrated design approach, including concept and visual elements such as typography, illustration, and/or information design; success in achieving the stated communications objectives, the overall quality of execution with consideration for the user at every touchpoint | User experience (UX), User Interface (UI), websites, virtual interfaces, computer programs, software applications, kiosks, networked appliances, other digital exhibit systems, etc. |
| Illustration / Photography | Integrated design approach, including concept and visual elements such as typography, color, images, composition, and/or information design | Photojournalism, editorial portrait, commercial, product, sports, documentary photos or images using analog or digital media, print or animation |
| Immersive Design | Integrated design approach, including concept and visual elements such as typography and illustration, and/or information design; success in achieving the stated communications objectives, the overall quality of visual expression and execution, design's appropriateness relative to the entity for which it was created; it's not about work done for the purpose of selling, branding, or promoting anything in particular | Augmented reality (AR), mixed reality (MR), virtual reality (VR) on screen or in space |
| Information Design / Data Visualization | Integrated design approach, including concept and visual elements such as typography, illustration, shapes, line, and/or information design; success in achieving the stated communications objectives | Charts, maps, graphs, schedules, forms, specification catalogues |
| Motion Graphics / Animation | Integrated design approach, including concept and visual elements such as typography, illustration, and/or information design; success in achieving the stated communications objectives, the overall quality of execution | Commercials, video, animated graphics, title sequences, 3D effects, etc. |
| Package Design | Integrated design approach, including concept and visual elements such as typography and illustration; quality and innovation in the use of materials; how well it fulfilled its stated communications objectives | Consumer goods packaging, food and beverage packaging, health and beauty packaging, labels, shopping bags, gift or specialty products, etc. |
| Promotional Design and Advertising | Integrated design approach, including concept and visual elements such as typography, illustration, photography, and/or information design; how well an entry fulfills its stated communications objectives | Print, digital, on-air, or outdoor advertisements; interactive website banners or animations, giveaways, posters, invitations, announcements, merchandise catalogues, direct mail, press, marketing, unconventional advertisements, etc. |
| Social Design | Integrated design approach; success in achieving the stated communications objectives, and the overall quality of execution with consideration for the user and the issues at every touchpoint | Design methodologies, human-centered approaches to support positive social change, etc. |
| Typographic Design | Appropriateness; formal strength; innovation of typographic approach; fonts need not be commercially available to the public to be eligible for entry. | Typeface designs (new creations or refinement), hand-lettering, works that use typography as their principal visual language, etc. |
| Inclusive/Accessible Design | Design that ensures inclusivity, equity, and accessibility for all individuals, including those with disabilities. Solutions should consider diverse user needs and strive to remove barriers that prevent equitable access, both in physical and digital spaces. | Accessible websites, public spaces designed for people with disabilities, assistive technology, inclusive branding, etc. |
| AI-Driven Design | Designs that leverage artificial intelligence and machine learning to create innovative, personalized, or optimized solutions. Projects should highlight how AI contributes to user experience, functionality, or creative output, and demonstrate a deep integration of technology in the design process. | Generative design tools, AI-based UX interfaces, machine-learning algorithms for personalized experiences, automated design systems, etc. |
| Sustainable Design | Focuses on designs that prioritize environmental responsibility, sustainable materials, and processes that reduce waste and environmental impact. Design solutions should demonstrate a balance between aesthetics and sustainability, considering the lifecycle of products and materials used | Eco-friendly packaging, renewable energy solutions in product design, upcycled materials in fashion, sustainable architecture, etc. |
Categories may not represent the full range of design work accepted for consideration. Select one category that best describes your entry. Jurors retain the right to reclassify entries from one category to another or to select only components of the entry for recognition.
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