PROJECT DESCRIPTION

We worked with the team at Eileen Fisher to create a brand film that expresses their commitment to sustainable fashion and the brand's overall ethos. The Eileen Fisher wardrobe is designed to work as a system, which we represented with simple but elegant graphic shapes in motion to tell the story of the brand over time. Set to a custom soundtrack from Antfood, the film poses a provocative question: "Do I Really Need This?" which serves as a turning point in the film. The final piece is an artful ode to a groundbreaking feminist fashion brand that has stood the test of time.
 

PROJECT INFORMATION

Primary Role of the Designer: Designer as brand steward

Client Relationship: Unknown (NA) / Other (if other, please explain)

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

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CREDIT INFORMATION

Creative Director: Kelli Miller

Art Director: Jamie Justen

Designers: Jamie Justen, Larisa Martin

Researchers:

Developers: 

Copywriter: 

Illustrator: 

Photographer: 

Producer: Virginia Galvan

Printer: 

Other Credits: Diana Mandelare-Au - Executive Producer; Lizzi Ignasher - Animation; Larisa Martin - Animation; Audio - Antfood; Color - Nice Shoes