PROJECT DESCRIPTION

The Mellon Foundation’s work is rooted in supporting the arts and humanities through grantmaking. For the Foundation’s website, seven illustrations were commissioned to visually represent each “Inside Mellon” topic.

Inspired by surrealist album covers from 1969—the year the Foundation was founded—the illustrations by Ibrahim Rayintakath apply visual metaphors: a key for Mission; a sundial for History; knitting needles for Grantmaking Areas; silhouettes for People; a coin for Financials; a horn for News; and a stage for Events. Certain design elements are also imbued across the collection such as material details—a consistent horizon line, and moments of weightlessness. Subtle complexities within the compositions mirror the nuanced nature of Mellon’s grantmaking and mission activities.
 

PROJECT INFORMATION

Primary Role of the Designer: Designer as brand steward

Client Relationship: An in-house on-going relationship

Intention of the Project: Introduction of a new product, service, or program

Typefaces:  Joane, Halyard

Paper: 

Materials: 

CREDIT INFORMATION

Creative Director: Pierre Tardif

Art Director: 

Designers: Stefanie Tam

Researchers:

Developers: Andrew Wiggin

Copywriter: 

Illustrator: Ibrahim Rayintakath for Mellon Foundation

Photographer: 

Producer: 

Printer: 

Other Credits: Vanessa Corrêa - Chief Communications and Information Officer; Colleen Ross - Integrated Content Director