PROJECT DESCRIPTION

Brief:
Visually divorce the typeface Polymode from its connection to the studio Polymode —who originally commissioned the design— while demonstrating the workhorse side of the design and highlighting the expressive side.

Solution:
Riffing on the design of The Whole Earth Catalog and Graphic Design: Now in Production, this two-color design history and joke-packed type specimen for the font family Polymode fits in a 6x9 inch envelope and unfolds to 23x34 inches. It shows off the language support and range of the typeface's Realness variable axis with text referencing tongue-in-cheek images based on design and personal history. The poster side of the piece is a take-off of the names of the typeface's subfamilies, creating a 'Live, Laugh, Love' for the design set.
 

PROJECT INFORMATION

Primary Role of the Designer: Designer as author

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Typefaces:  Polymode

Paper: 70# Lynx Text

Materials: 

CREDIT INFORMATION

Creative Director: 

Art Director: 

Designers: Cem Eskinazi

Researchers:

Developers: 

Copywriter: 

Illustrator: 

Photographer: 

Producer: 

Printer: Advertisers Printing Company, Saint Louis, MO

Other Credits: