PROJECT DESCRIPTION

Inspired by the rich tapestry of influences that characterize the city, LinkedIn’s Toronto HQ environmental graphics are themed after the “cultural mosaic.” Within the 90,000-sf space, 104 individual graphics explore the connections and nuances that reflect the multicultural vibrancy of the city.

LinkedIn’s offices are rich experiences rooted in their values and brand story that inspire global impact, celebrate local flavor and connect people. In Toronto, we created a work environment that inspires collaboration and celebrates the spirit that makes their family uniquely “Toronto.” Because a workplace isn’t just a place to do work. It’s a place that excites and inspires employees to be their most productive selves.

LinkedIn’s workplace team and an advisory board comprised of local Toronto staff collaborated with our designers throughout the process. The DEI-focused advisory board also helped select local artists for special mural installations.

While the project primarily spotlights Toronto, the space serves as LinkedIn’s Canadian headquarters by reflecting near and far landscapes.

It takes more than paint to create a great place to work—it takes heart. LinkedIn Toronto HQ environmental graphics blends their unique culture, a playful sense of wit, and their anthemic brand spirit.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as brand steward

Client Relationship: Unknown (NA) / Other (if other, please explain) Hired contractor

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces:

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CREDIT INFORMATION

Creative Director: Dylan Coonrad

Art Director:

Designers: Steffany Brady, Chelsea Docherty, Abbey Furlow, Miranda Hall, Sharon Mathew, Nicole Sowinski, Jackie Tobin, Jess Wier

Researchers:

Developers:

Copywriter:

Illustrator: Jeannie Phan

Photographer: Eric Laignel

Printer:

Producer:

Other Credits: Acrylicize

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