PROJECT DESCRIPTION

An exhibition considering the ubiquitous presence of symbols in our everyday lives, through the lens of Henry Dreyfuss’ Symbol Sourcebook.

On view at the Cooper Hewitt, Smithsonian Design Museum in New York City, “Give Me a Sign: The Language of Symbols” is an exhibition that delves into the profound impact of the 1972 Symbol Sourcebook by Henry Dreyfuss, an industrial designer. The Sourcebook compiles a universally-recognized collection of symbols by means of crowdsourcing.

In response to the nature of Cooper Hewitt’s historic Carnegie Mansion, as well as a nod to the gridded structure of the Symbol Sourcebook, a freestanding modular framework was employed for organizing content as well as providing a welcome contrast against the ornate walls.

While learning the history of the Symbol Sourcebook, visitors are encouraged to consider where symbols are encountered in everyday life, view the different forms symbol sets can take, learn what goes into the making of a recognizable symbol and produce their own, intended for a contemporary Symbol Sourcebook of 2024.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as brand steward

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

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CREDIT INFORMATION

Creative Director:

Art Director:

Designers: Kristine Matthews - Principal; Marta Bernstein - Project Designer; Jessica Cooper - Designer; Eli Kahn - Designer; Daniel Robinson - Illustrator; Meg Graham - Project Manager

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Illustrator:

Photographer: Elliot Goldstein © Smithsonian Institution; Studio Matthews

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Other Credits: Emily Orr - Curator; Yvonne Gomez - Exhibitions Head; Molly Engelman - Exhibitions Project Manager

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