PROJECT DESCRIPTION

An intimate look at how The Black Panther Party harnessed the power of branding and media to control its own narrative, rally community support, and become one of the most influential militant groups of their time.

Our exhibit design begins outside the gallery with two oversized protest signs leaning against the wall, amplified with hand-painted lettering reminiscent of protest signs from the civil rights era. Inside, the exhibit starts with an iconic photograph of Huey Newton (1967) and follows the development of Black Panther branding through six chronological sections. In the background, tracks from Seize the Time LP by Elaine Brown play on a loop capturing the aspirations of the Black Panther Party. We used bold type and icons, military colors, striking icons, and heroic photographs of Black Panther members carrying exposed firearms—the same tactics that demonstrate how powerfully moving the design strategies used by the party were, even decades after their rise to fame.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Immersive

Primary Role of the Designer: Designer as craftsman

Client Relationship: A retainer relationship

Intention of the Project: Unknown (NA) / Other (if other, please explain) Tell story of how the Black Panther Party harness the power of branding and media to control their narrative

Development Budget: $10,001 – $50,000

Production/Execution Budget: $30,001 - $100,000

Source of Funding: Client

Typefaces: VTC Bayard, Karrik

Paper:

Materials:

CREDIT INFORMATION

Creative Director: John Kudos

Art Director: Ashley Wu

Designers: Fay Qiu

Researchers:

Developers:

Copywriter:

Illustrator:

Photographer: Samuel Sachs Morgan

Printer:

Producer:

Other Credits: Amanda Knott - Project Manager; Imam Fadillah - 3D Renderer; Saskia Wulandiarti- Design Intern; Robert de Saint Phalle- 3D Creative Director

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