PROJECT DESCRIPTION
After visiting Milan in 2018, I stumbled upon the Sforza castle, and found some interesting type on a series of inscriptions on the inner courtyard castle walls. I became inspired by what I found, and researched the history behind the castle and restoration, and decided to design a typeface based off of the limited sampling of quirky letterforms. Thus Sforza was born, with ligatures galore, alternates, pictograms, and swooshes. Sforza is a Roman style typeface with an eccentric flair. It has loads of ligatures, nested letterforms, and tails and swooshes for endless combinations.
PROJECT INFORMATION
Entry Type: Single Entry
Channel: Digital
Primary Role of the Designer: Designer as craftsman
Client Relationship: An in-house on-going relationship
Intention of the Project: Introduction of a new product, service, or program
Development Budget: Less than $2,500
Production/Execution Budget: Less than $5,000
Source of Funding: Funded internally
Typefaces: Custom
Paper: Specimen piece is 12 pages, color, printed on newsprint, digital broadside via Newspaper club.
Materials:
CREDIT INFORMATION
Creative Director: Monica Maccaux
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Sforza
Category
Typographic Design
Description
Winner - 365: AIGA Year in Design (2023)
Title: Sforza
Design Firm/Agency: Ampersand Type Foundry
Client Industry:
Client Location: Reno, NV
Juror Comments
Self-Identified Distinctions:
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