PROJECT DESCRIPTION

The North Central Iowa Coalition Against Human Trafficking is an organization that spreads awareness and fosters prevention, restoration, and justice against human trafficking. The central theme of the redesign is a powerful depiction of a hand breaking free from bondage, intricately forming the silhouette of Iowa. This symbolism is intentional, representing overcoming adversity and pointing to the 20 central counties supported by the coalition. The bondage itself is crafted to signify both the stark reality faced by victims, depicted by black duct tape, and focus on the 20 counties. The overlapping geometric forms of the logo are strikingly bold and draw inspiration from legendary designer Saul Bass.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Service

Primary Role of the Designer: Designer as change agent

Client Relationship: Unknown (NA) / Other (if other, please explain) Freelance

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Pro bono

Production/Execution Budget: Pro bono

Source of Funding: Nonprofit/NGO/trust fund

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CREDIT INFORMATION

Creative Director: Patrick Finley

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