PROJECT DESCRIPTION

Established in 1962, Murray’s Cheese in Greenwich Village fosters convivial moments with its clientele. Inspired by Murray’s personality-forward cheesemongers, our new website offers cheese expertise with an approachable energy. Designed to be engaging and informative, it incorporates Murray’s unmistakably quirky voice, providing a crave-worthy e-commerce experience akin to visiting your favorite cheese shop. Our solution was to bring people deeper into the world of Murray’s by pairing a smart e-commerce engine with immersive, personalized content and experiences that share the brand’s cheese-loving spirit. A main objective of the new digital flagship was to educate and guide customers throughout their journey, offering services from Murray’s signature expert in an online setting; ensuring the website reflected the cheesemonger experience hinged on this engagement.

By capturing the essence of the Murray's brand, the new website provides a seamless and personalized online shopping journey. This online flagship not only broadens customer reach and engagement but also nurtures a nationally scaled brand, one that allows Murray’s to remain true to its roots. Today, Murray’s Cheese offers an online destination for cheese enthusiasts, adeptly engaging novices and long-term aficionados alike through a combination of approachability, playfulness, and depth of knowledge while staying loyal to its essence.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Digital

Primary Role of the Designer: Designer as change agent

Client Relationship: Unknown (NA) / Other (if other, please explain) Contract/scope-based

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces: Mabry (by Colophon), Brick (by Colophon), Vulf (by Oh no Type Company), Kestrel Script

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Min Lew

Art Director:

Designers: Ji Park

Researchers:

Developers: Viktor Chekryzhov; Viktor Tsarevskii; Olya Sidorchenko; Volha Trehobava; Adrian Chokanu; Vasya Mariinskii; Artem Lyustik

Copywriter:

Illustrator:

Photographer:

Printer:

Producer: Vivian Valentin - Digital Producer

Other Credits: Inva Cota - Design Director; Sarah Lowndes - Digital Project Manager; Masha Basyrova - Project Manager; Daria Tishchenko - Project Manager; Andrey Starkov - Technical Director; Mirek Nisenbaum - Digital Director; Elizabeth Chubbuck - Chief Strategy Officer; Nick Tranchina - President; Andrea McBride - Director of Marketing; Jim McGrath - Consultant, Project management; Milana Sobol - Consultant, Project management; Eide Bailley - Integration/Software consultant; Jeffrey Waldman - Senior Design Director;

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