PROJECT DESCRIPTION

Founded in 1968, the Studio Museum in Harlem stands as the nexus for artists of African descent. It supports emerging artists financially and provides studio space while curating collections that champion underrepresented artists. Rooted in Harlem's cultural legacy, the museum is a bastion of Black art, serving as a site for stirring conversations and dynamic exchanges among its visitors.

Preparing to move and transition to a more formal posture, they sought a website redesign to align with its evolving institution. The aim: achieve greater accessibility for a broader community. Today, it actively redefines the museum experience as a vibrant meeting place reverberating with life, sound, and dynamic energy. BaseNYC embraced the challenge of translating this vitality and communal spirit into an engaging online platform.

Inspired by Harlem’s iconic brownstone stoop, our website design transforms into a dynamic meeting place, echoing the lively streets with sounds and voices. Embracing noise as a concept, we digitally mirror the museum's living space, presenting artworks immersed in the context of neighboring creations. Shifting the focus from artworks to the artists themselves, the new website features engaging video and audio clips within the margins—peripheral "chatter" to capture the animated essence of the Studio Museum’s setting.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Digital

Primary Role of the Designer: Designer as change agent

Client Relationship: Unknown (NA) / Other (if other, please explain) Contract/scope-based

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces: Studio Museum Black – glare, sans, italic (custom typeface by Studio Pacific)

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Min Lew

Art Director:

Designers: Mitya Sudakov

Researchers:

Developers: Artem Lyustik; Olya Sidorchenko; Sergei Khegai; Volha Trehubava

Copywriter:

Illustrator:

Photographer:

Printer:

Producer: Vivian Valentin - Digital Producer

Other Credits: Marc Hill - Senior Designer / Digital Strategist; Jerry Johnston - Strategist; Mirek Nisenbaum - Digital Director; Andrey Starkov - Technical Director; Harry Laverty - Senior Account Lead; Ji Park (Designer / Creative Technologist); Ross Gendels - Senior Design Director; Masha Basyrova - Project Manager; Chakshu Patel - Chief Advancement Officer; Elizabeth Karp-Evans - Director of Marketing; Shanna Kudowitz - Associate Director of Digital Marketing and Communication; Isata Yansaneh - Director of Marketing and Communications; Thelma Golden - Director and Chief Curator

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