PROJECT DESCRIPTION

Design for Berklee College of Music’s new print and digital marketing campaign, "Black, Brown, and Berklee Bound," an inaugural summer program for talented young musicians of color from historically underrepresented and under-served communities in the United States. The program is free to all accepted participants including travel, housing, and meals, with the intention of reaching high school students who would not normally see themselves represented at a competitive music school or conservatory. The initiative includes a comprehensive social media campaign, digital and print materials, wayfinding, environmental graphics, and apparel.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as brand steward

Client Relationship: An in-house on-going relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Less than $2,500

Production/Execution Budget: $5,001 - $10,000

Source of Funding: Funded internally

Typefaces:

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CREDIT INFORMATION

Creative Director: Vanessa Rossi

Art Director: Vanessa Rossi

Designers: Vanessa Rossi

Researchers:

Developers:

Copywriter:

Illustrator:

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Other Credits:

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