PROJECT DESCRIPTION

At present, artificial intelligence technologies are impacting every creative field. In the visual arts, the use of AI allows us to construct algorithmically generated scenes based on information from thousands of registered images from around the world. Although these image generators attempt to reach convincing levels of detail, the results are still alienating and sometimes deficient.

For the 2023 ARTBO Fair, Tangrama designers developed a set of scenes using an AI stock image generator that depict the preparation, hanging and exhibition of works at an art fair. The anatomical imperfections in the human figures (generally in the hands and faces), as well as the absurd structural details in the spaces modeled by AI, were openly presented in the promotional campaign: both in the stills used by Tangrama and in the teaser made by ENDE audiovisual studio.

The teaser was not produced using AI technology. Instead, it recreated the misfits generated by AI with sequences shot in real life.

The campaign was mostly digital: social media, evites and website.

The audience was people interested in the art milieu.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Digital

Primary Role of the Designer: Designer as author

Client Relationship: Unknown (NA) / Other (if other, please explain) We were hired for this specific job

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces: N/A

Paper: N/A

Materials: N/A

CREDIT INFORMATION

Creative Director: Tangrama (printed and digital design) Ende (audiovisual)

Art Director: Tangrama (printed and digital design) Ende (audiovisual)

Designers: Tangrama: Margarita García, Nicolás Consuegra, Mónica Páez, Andrés Pachón ENDE: Laura Pombo, Juan Daniel Caro

Researchers: Tangrama (printed and digital design) Ende (audiovisual)

Developers: N/A

Copywriter: N/A

Illustrator: N/A

Photographer: N/A

Printer: N/A

Producer: N/A

Other Credits:

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