PROJECT DESCRIPTION

The exhibition graphic design of Faith Ringgold: American People is inspired by pattern and color found in Faith Ringgold’s work. With a career that spanned six decades, Faith Ringgold created art in response to the complexity of the American experience, touching upon the civil rights era, gender, racial identity, social justice, and equity.

Informed by the artist’s rich color palette and textile work, The MCA Creative Studio developed a visual language to build awareness and amplify the exhibition across different touch points around the museum and across the city. The studio produced invitations, handbills, signage, posters, print and digital advertising that centered the importance of Ringgold’s career and underscored the MCA’s identity.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as brand steward

Client Relationship: An in-house on-going relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Nonprofit/NGO/trust fund

Typefaces: MCA U (custom)

Paper: Cougar opaque 100 lb cover

Materials: Paper and vinyl

CREDIT INFORMATION

Creative Director: Suraiya Nathani Hossain

Art Director:

Designers: Brian Hedrick and Katie Williams

Researchers:

Developers:

Copywriter: Kelsey Campbell-Dollaghan, Tyler Laminack, Antonio Díaz Oliva, Elijah Teitelbaum

Illustrator:

Photographer: Kevin Penczak

Printer:

Producer: Drew Colglazier

Other Credits: Jamillah James-Manilow Senior Curator; Jack Schneider-Assistant Curator; Abraham Ritchie-Director of Communications; Chris Cloud-Director of Marketing; Manuel Venegas-Director of Media Relations; Lindsay Starr-Digital Communications Manager; Saadia Yasmin Pervaiz-Communications Manager; Rainn Thomas-Social Media Producer; Laura Herrera-Chief Communications and Content Officer

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