PROJECT DESCRIPTION

Our client runs a "zero-waste" textile and clothing business. They open their studios for events that combine very artfully designed installations of their own work along with other invited designers and/or producers of sustainably (and highly crafted) objects. The mailers that we design to announce these events utilize recycled newsprint letterheads (which the client has collected over the years); they feature photographs taken by Flying Fish Projects, and monospace typography that reflects a simple brand identity that we have collaborated on with them for many years. These flyers are 8.5" x 11": our artwork is simply color-copied onto the old newsprint letterheads via the in-house color copier at Flying Fish Projects.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Print

Primary Role of the Designer: Designer as brand steward

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Less than $2,500

Production/Execution Budget: Less than $5,000

Source of Funding: Client

Typefaces: Pitch

Paper: ancient re-cycled newsprint paper

Materials: color copying on newsprint

CREDIT INFORMATION

Creative Director: Xiaoqing Wang and Lorraine Wild

Art Director: Xiaoqing Wang and Lorraine Wild

Designers: Xiaoqing Wang and Lorraine Wild

Researchers:

Developers:

Copywriter: Christina Kim

Illustrator:

Photographer: Chistina Kim and Hikaru Haneda

Printer: Flying Fish Projects

Producer:

Other Credits:

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