PROJECT DESCRIPTION

Perkins&Will’s Insights platform harnesses the power of client partnerships to explore critical issues through co-storytelling. At the core of this platform is an annual sustainably printed magazine called Current that is developed by our in-house editorial and graphic design teams working in collaboration with freelance journalists and photographers.

It’s not always feasible for our clients to talk publicly about the design services we render for them. So the challenge was: How do we convince our clients to talk publicly about our work together for the benefit of them and our other clients?

With Insights, we found a way of co-authoring content with our clients—and it resulted in a historically unmatched level of client engagement. Clients who previously had been unwilling to participate in joint “public relations” or “marketing communications” efforts were suddenly eager to share their stories with our global audience, and that’s because many of our clients represent some of their potential clients. In the end, we built a bridge that opened communication with our clients and encouraged idea-sharing to the benefit of everyone.

Together, Current and Insights showcase how good design can help all of us design a healthier, more equitable, and more sustainable world.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as author

Client Relationship: An in-house on-going relationship

Intention of the Project: Unknown (NA) / Other (if other, please explain) Illuminate stories of people and organizations that dare to lead by example

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Funded internally

Typefaces:

Paper: Cover/ Letter/Bookmark: Neenah Classic Crest, Cobalt, 100C, Techweave; Body: Neenah Classic Crest, Solar White, 100T, Eggshell; Repurposing: Mohawk Loop, Milkweed, 100T, Antique Vellum; Digital Twin: Neenah Astrobright, Sunburst Yellow, 65C; Project Spotlights: Sappi McCoy, 100T, Gloss

Materials: Kurz Foils, Yellow/White

CREDIT INFORMATION

Creative Director: Mimi Hines

Art Director:

Designers:

Researchers:

Developers: Car of Tomorrow

Copywriter: Lori Compas, Matt Dougherty, Kaila Haindl, Vicky Su, Lydia Lee, Sam Lubell

Illustrator: Samantha Berger, Austin Drake, Annalie Norlander, Anna Wissler

Photographer:

Printer: Sundance, Orlando, FL

Producer:

Other Credits: Rachel Rose - Editorial Director; Aaron Seward - Managing Editor; Angela Miller - Production Manager

Return to the Gallery