PROJECT DESCRIPTION
Though audiences are familiar with many of Sandro Botticelli's paintings, Botticelli Drawings is the first exhibition dedicated to the Renaissance artist's drawings and focuses on the role that drawing played in his artistic journey. As many of his drawings are rarely seen and intimate in comparison to his paintings, one ambition of the design was to elevate their prominence and scale within the galleries. This was accomplished through the use of a soft green accent set against minimal white walls that brightened the overall space in spite of the low-light requirements for artworks. The accent color was derived through color studies of Botticelli's paper substrates prepared with colorwash for metalpoint, one of his methods for marking with a metal stylus.
To acclimate visitors to close inspection of fine details, the entry court provided an immersive start to the exhibition with an animation of enlarged colorwash hues and linework. As a nod to Botticelli's use of perspective and framing, visitors then began the show moving through angled doorways with key drawings as the central focus. The intent of the design was to provide visitors with a renewed, fresh perspective on the process and skill of an established Renaissance figure.
PROJECT INFORMATION
Entry Type: Single Entry
Channel: Immersive
Primary Role of the Designer: Designer as craftsman
Client Relationship: An in-house on-going relationship
Intention of the Project: Introduction of a new product, service, or program
Development Budget: Confidential / Not available
Production/Execution Budget: Confidential / Not Available
Source of Funding: Nonprofit/NGO/trust fund
Typefaces: Centra No. 2 by Sharp Type Co.
Paper:
Materials:
CREDIT INFORMATION
Creative Director: Alejandro Stein
Art Director: Adriana Barcenas; Meghan Moran
Designers: Adriana Barcenas, Meghan Moran, Benjamin Shaykin, Kate Agarwal
Researchers: Furio Rinaldi
Developers:
Copywriter: Furio Rinaldi
Illustrator:
Photographer: Gary Sexton
Printer:
Producer: Ryan Butterfield (installation), Jesse Beckman (graphics) Megan Bates (video), Khamisi Norwood (video)
Other Credits: FAMSF Staff: Furio Rinaldi - Curator in Charge, Achenbach Foundation for Graphic Arts; Hilary Magowan - Associate Director of Exhibitions, Legion; Monique Abadilla - Museum Registrar; Allison Brewer - Associate Paper Conservator; Cyntia Karnes - Head of Paper Conservation; Ryan Butterfield - Director of Preparation and Installation; Video Editing: Sam Leinen
Botticelli Drawings
Category
Environmental / Experiential Design
Description
Winner - 365: AIGA Year in Design (2023)
Title: Botticelli Drawings
Design Firm/Agency: Fine Arts Museums of San Francisco
Client Industry:
Client Location: San Francisco
Juror Comments
Self-Identified Distinctions: Design for Good - Social Releavance, Design for Good - Cultural Awareness
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