PROJECT DESCRIPTION

For three decades, the Woods Hole Film Festival has been a Cape Cod cornerstone, spotlighting global independent films and nurturing a dynamic community of filmmakers and cinephiles. Despite its growth, the festival's branding lacked coherence, failing to mirror its community's richness and cinematic excellence.

Invited to help them prepare for the next thirty years, we found symmetry in its history – its eight-day duration mirrored an octopus's eight legs, the festival's iconic mascot. From this, a new kaleidoscopic octopus emerged, a hypnotic visual signature. Animated tentacles invite viewers into a world with colors reminiscent of bioluminescence against a dark cinema screen.

Custom typography, inspired by ocean fluidity, pays homage to Woods Hole's marine life. The design harmonizes geometric precision with curvilinear elegance, evoking early cinema styles like Art Nouveau, capturing the cinematic artistry and the spirit of Woods Hole itself.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) Pro bono

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Pro bono

Production/Execution Budget: Pro bono

Source of Funding: Funded internally

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CREDIT INFORMATION

Creative Director: Nick Ace

Art Director:

Designers: Emily Sneddon

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