PROJECT DESCRIPTION

BAUM is an innovative technology for panel houses by the building construction company PZSP.
We took the rectangle module from PZSP company’s old logo to evolve it and use it as the basis for the new BAUM logo.
The resulting 4:3 matrix gives us a multiplicity of different letterforms that resemble building structures. The entire new identity is to show the variety in house construction through the modular typeface.
BAUM — Basic Architectural Universal Module.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as author

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces: Custom typeface. Typeface designers: Vlad Ermolaev, Anton Terekhov, Oleg Macujev

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CREDIT INFORMATION

Creative Director: Vlad Ermolaev

Art Director:

Designers: Vlad Ermolaev, Olga Rodina

Researchers:

Developers:

Copywriter:

Illustrator:

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