PROJECT DESCRIPTION

Consumers buy products at retailers. But where do retailers buy products? At giant, physical wholesale markets that lease retail space to manufacturers. Atop the wholesale market industry sits International Market Centers (IMC).

To spearhead the transformation of International Market Centers (IMC) into a market leader for the future, we identified the necessity of transcending the stale debate of digital versus physical realms. Recognizing that 85% of wholesale buyers and sellers sought omni-channel experiences, we devised a strategic shift for IMC, steering it away from being merely a conglomerate of wholesale markets to becoming the pioneer of the first omni-channel wholesale marketplace, named "Andmore." This transition was underpinned by merging IMC's vast physical market presence with its digital platform, JuniperMarket, to offer seamless online-offline experiences.

To signal the shift to the broader market, we created a new visual identity and typographic approach.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as change agent

Client Relationship: A retainer relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Decline to state

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Astrid Stavro

Art Director:

Designers: Kristina Bartosova

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Other Credits: COLLINS: Oilang Maui - Prog Stalyn Almanzar Maggie Beckham Astrid Stavro Kristina Bartosova Tom Elia Bidnam Lee Farbod Kokabi Dev Valladares Nicole Cousins Oliver Dell Jade Kuzak Leland Maschmeyer Alex Athanasiou — Blackstone: Jonny Bauer Olivia Legere Tom Callard — Photography: Mari Juliano — Styling: Nicole Louie

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