PROJECT DESCRIPTION

Gardens of Golden Gate Park, a new entity that unites the renowned San Francisco Botanical Garden, Conservatory of Flowers and Japanese Tea Garden under one organization. aims to become a world-leading cultural and conservation institution.


Office worked with The Gardens to develop their brand strategy, visual brand architecture, identity system, website, branded merchandise, signage, communications and brand guidelines.


Throughout the immersion phase, we heard from stakeholders (and experienced first-hand) that a walk through The Gardens is full of small surprises that spark joy and wonder. In developing the design language, we tried to evoke a similar response. This meant leaving room for expressiveness and artfulness in the system, to infuse a sense of delight and thoughtfulness in communications.


Overall, the visual system is elevated to match the high-quality experience of visiting The Gardens, while still feeling approachable and welcoming for all.


The bold, simple design elements are rooted in classic forms and typefaces to create a modern, yet timeless feel — reflecting the iconic nature of The Gardens. The vibrant extended color palette represents the colors of The Gardens through the seasons.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) Project based client relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Pro bono

Production/Execution Budget: Confidential / Not Available

Source of Funding: Nonprofit/NGO/trust fund

Typefaces:

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Jason Schulte; Jill Robertson

Art Director:

Designers: Rob Alexander; Will Ecke; Merrill Henrich

Researchers: Jill Robertson; Stacy Rollo

Developers:

Copywriter:

Illustrator:

Photographer: Arrowood Photography; Drew Bird; Saxton Holt

Printer:

Producer:

Other Credits: Merrill Henrich - Animator; Production Manager - Dominique Mao; Reva Parness - Account Manager

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