PROJECT DESCRIPTION

Office developed the visual identity for Magic Donuts & Coffee based on the San Francisco restaurant’s mission of being a place “where you can’t help but smile.”

At the outset, our client Bacchus Management Group provided images of the interiors concept, and we developed a color palette, patterns, packaging, menu boards, uniforms and swag to complement the sprinkles-inspired space.

As a nod to magic, a hand-drawn donut-loving bunny serves as the mascot. But instead of being pulled from a magician’s hat, it’s illustrated in a range of surprising donut-inspired settings.
The custom logotype was inspired by old magic show posters – bold and a bit wonky – and is drawn in the same style as the bunny illustrations.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) Project based relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces:

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Jason Schulte; Jill Robertson

Art Director:

Designers: Rob Alexander; Will Ecke

Researchers:

Developers:

Copywriter:

Illustrator:

Photographer: Ed Anderson

Printer:

Producer:

Other Credits: Production Artist - Dominique Mao; Production Artist - Oliva Donnelly; Project Manager- Reva Parness; Project Manager - Ali Nimmo; Interior Design - Left Coast Design; Interior Design - S.B. Brady design

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