PROJECT DESCRIPTION

Facing a decline in the paper industry, Rolland Paper, a historic paper mill, needed to point to a new future.

As soon as we stepped in, we were struck by Rolland's sustainable practices—100% water recycling, 93% biogas energy usage, minimal water consumption, and sourcing daily feedstock from paper waste. So, we reimagined the company as Sustana, positioning it at the forefront of material innovation.

This strategic pivot emphasized Sustana's role in producing sustainable, food-grade quality paper products, aligning with the global shift towards clean materials. The transformation involved relaunching with a new mission, "Adding sustainability to everyday products," and adopting a clean material acquisition strategy.

The shift to an ingredient brand strategy not only differentiated Sustana, securing deals with major brands but also expanded its market, tapping into the significantly larger clean materials sector. This strategic overhaul marked Sustana's transition from a paper manufacturer to a leader.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as change agent

Client Relationship: A retainer relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces:

Paper:

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CREDIT INFORMATION

Creative Director: Astrid Stavro

Art Director:

Designers: Kristina Bartosova

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