PROJECT DESCRIPTION

Project Dandelion, a women-led global climate advocacy campaign, responds to the climate crisis with a message of hope. Founded by Connected Women Leaders and Mary Robinson, former President of Ireland and former UN High Commissioner on Human Rights, the project aims to unite the climate community and the public to pressure leaders to do more, and with more urgency.


Social impact agency WRTHY developed the name, brand strategy and campaign, and brought Office on to help create Project Dandelion's visual identity.

We aimed to create an identity that reflects the bold nature of Project Dandelion’s work, including a logo that could become an iconic symbol for the global climate justice movement.

The logo represents the dandelion, a symbol of resilience, as it’s the only flower that blooms on every continent. Just as dandelions spread countless seeds, which then grow in the most challenging conditions, Project Dandelion’s goal is to seed a growing global movement. The symbol sits comfortably in any culture, campaign collateral or brooch proudly worn by Project Dandelion leaders.

Bold typography is purposely loud, to provoke unity and resolve. The color palette amplifies Project Dandelion’s bold aspirations, evoking the strength and optimism needed to build a climate-safe world.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) Project based client relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces:

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Lew Willig (WRTHY ECD); Jason Schulte (Office CD); Jill Robertson (Office CD),

Art Director:

Designers: Rob Alexander; Will Ecke

Researchers:

Developers:

Copywriter:

Illustrator:

Photographer: Carlos Gonzales; Andrea Ferrario; Sata Production; Women Deliver; Franck Axel Nyabagabo; Migwa Nthiga.

Printer:

Producer:

Other Credits: Production Artist - Olivia Donnelly; Production Artist - Dom Mao, Account Manager - Reva Parness

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