PROJECT DESCRIPTION

High Desert Test Sites (HDTS) is an arts nonprofit founded by contemporary artist Andrea Zittel, headquartered at the artist's former home and studio in Joshua Tree, California. This comprehensive rebrand and digital overhaul repositions HDTS as it enters a new era, marking its transition into a fully-fledged arts institution.

The design of the logo and corresponding identity draws inspiration from Andrea Zittel's work while providing a platform for expanded creative pursuits at the site. The custom typography in the logotype references the grid logic underlying many of Zittel's works, while the slanted "D" recedes into the horizon, much like Zittel's stark black planar pavilions that dot the landscape.

The digital experience draws inspiration from the HDTS ethos, which seeks to integrate art into the desert environment. Across the page and throughout the site, content is interwoven with the landscape. Decay is a central component of desert life, and visually, it is the spaces in between, the spaces decomposed, that reveal the desert landscape beneath.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as change agent

Client Relationship: A retainer relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces: Grotesk Remix Monospace, PX Grotesk

Paper:

Materials: Digital

CREDIT INFORMATION

Creative Director:

Art Director:

Designers: Abigail Smith

Researchers:

Developers: Mirelle Borra

Copywriter: Andrea Zittel, aryn kresol, Hannah Bartman

Illustrator:

Photographer: Josh Cho

Printer:

Producer:

Other Credits:

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