PROJECT DESCRIPTION
Nike Kids approached Burn & Broad to build a flexible visual brand identity for the playful and imaginative “Never Done Playing” campaign. We developed a series of visuals that capture the one-of-a-kind creativity, attitude and personality of a one-of-a-kind kid. Burn & Broad collaborated with Nike Kids, creating a weird, imaginative and surreal 3-Dimensional graphic world intertwined with playful photography and film shot by Soursop.
PROJECT INFORMATION
Entry Type: Single Entry
Channel: Print
Primary Role of the Designer: Designer as craftsman
Client Relationship: Unknown (NA) / Other (if other, please explain) Service based Design Studio
Intention of the Project: Introduction of a new product, service, or program
Development Budget: Confidential / Not available
Production/Execution Budget: Confidential / Not Available
Source of Funding: Client
Typefaces: Nike Play Sketch (Custom), Palatino Sketch (Custom)
Paper:
Materials:
CREDIT INFORMATION
Creative Director: Vicente Garcia Morillo, Eugene Serebrennikov
Art Director:
Designers: Vicente Garcia Morillo, Sarah Ann Banks, Andrew Ahern
Researchers:
Developers:
Copywriter:
Illustrator:
Photographer: Soursop, Nike
Printer:
Producer: Danny Serebrennikov
Other Credits:
Nike Never Done Playing
Category
Brand and Identity Systems
Description
Winner - 365: AIGA Year in Design (2022)
Title: Nike Never Done Playing
Design Firm/Agency: Burn & Broad
Client Industry:
Client Location: Portland, Oregan
Juror Comments
“A totally fresh and lively integration of illustration and photography that conveys so much spirit. Sports branding often falls into melodrama or hero-worship: this campaign brings a relaxed and joyful feeling that is infectious. It’s a really convincing extension of the Nike brand.”
Self-Identified Distinctions: Design for Good - Cultural Awareness
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