PROJECT DESCRIPTION
Mobile World Congress (MWC) is the largest and most influential connectivity event in the world, and the ideal space for Nokia to introduce its evolution, created in partnership with Lippincott in 2022. Nokia was once in the pockets of over a billion people worldwide. Today, it's a leader in B2B tech innovation where networks meet cloud, enabling customer and partner ecosystems to create the digital services and applications of the future. Celebrating Nokia’s refreshed identity, the exhibition’s exterior brought the new logo to new heights: the brand’s letters were built out of three-dimensional monolithic shapes and contained beautiful evolving visuals and color sequences. Visitors traveled through an immersive tunnel within the “O” and were welcomed into the new Nokia.Inside, more than 35 demonstration stands showcased the latest technology and innovation of Nokia’s four business units, inspired by the new brand purpose: creating technology that helps the world act together. Much like Nokia’s portfolio, each area was designed to have its own distinct impact while working together as a whole. Nokia's presence proved to be a hit, with Forbes referring to it as " the most flash-worthy news at MWC," and the appearance setting the stage for an uber-successful launch week.
PROJECT INFORMATION
Entry Type: Series / Campaign Entry
Channel: Immersive
Primary Role of the Designer: Designer as brand steward
Client Relationship: A retainer relationship
Intention of the Project: Re-launch, redesign, or update of an existing product, service or program
Development Budget: Confidential / Not available
Production/Execution Budget: Confidential / Not Available
Source of Funding: Client
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CREDIT INFORMATION
Creative Director: Lee Coomber, Lippincott
Art Director: Louise Cantrill (Design Partner, Lippincott), Vimmi Sveinsson (Senior Design Director, Lippincott)
Designers: Timothy Stewart (Senior Designer, Lippincott), Friedemann Rimansberger-Vetter (Designer, Wenger.One)
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Producer: Carl Baldwin (Production Specialist, Lippincott)
Other Credits: George Andreas (Senior Account Manager, Wenger.One), Maria Wüstefeld (Senior Account Manager, Wenger.One)
Nokia at Mobile World Congress: Driving recognition for a B2B tech powerhouse
Category
Environmental / Experiential Design
Description
Winner - 365: AIGA Year in Design (2022)
Title: Nokia at Mobile World Congress: Driving recognition for a B2B tech powerhouse
Design Firm/Agency: Lippincott
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Client Location: Espoo, Southern Finland
Juror Comments
"The 5-letter NOKIA logo was put to great use in this immersive and experiential environment. Instead of projecting images directly on the front faces of the letters, the play of light and motion is seen through the negative spaces so it avoids being overbearing. The "O" is the perfect vehicle to experience a tunneling experience, hopefully with more revelations as one moves through the space."
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