PROJECT DESCRIPTION
Rixing is well known as the world’s last and only type foundry still making Traditional Chinese letterpress. To convey the cultural values of such disappearing industry heritage - letterpressing, Rixing devotes to offering guided tours to every visitor. However, the guide quality varied from staff to staff, making the visitor experience inconsistent. Also, it takes an average of 27 minutes for a comprehensive guide for each visitor, which is time-consuming, labor-intense, and gradually becomes a financial burden for Rixing. To resolve the crisis, we’ve introduced a self-guided service to free human labor and enhance visitor experience.
The project is about transforming Rixing into a visitor-centric experiential destination. Value propositioning, stakeholder interviews, and design workshops were conducted, and customer experience journey mapping is used to summarize an optimal and comprehensive guided tour experience from the visitor's perspective. Based on the research insights gained, points of interests are identified and made inter-connected to be experienced systematically, whilst providing the visitors with options to experience different points of interests freely. A self-guided service framework is then implemented as a mobile guide so that the visitor can learn about the place, artefacts, and letterpress-related knowledge, and shop commodities throughout the self-guided journey.
PROJECT INFORMATION
Entry Type: Single Entry
Channel: Service
Primary Role of the Designer: Designer as change agent
Client Relationship: A retainer relationship
Intention of the Project: Introduction of a new product, service, or program
Development Budget: $5,001 – $10,000
Production/Execution Budget: Less than $5,000
Source of Funding: Other (if other, please explain) Governmental fund
Typefaces:
Paper:
Materials:
CREDIT INFORMATION
Creative Director: Ting-Han Chen
Art Director: Ting-Han Chen
Designers: Ting-Han Chen
Researchers: Shu-Huei Heidi Yu, Chien-Tang Chang
Developers: Ting-Han Chen
Copywriter:
Illustrator: Ting-Han Chen, Chia-Wei Roger Lee
Photographer: CrisKa Photography
Printer:
Producer: China Productivity Center
Other Credits: Tzu-Yong Hsu - Docent; Chisaki - Model
A Self-guided Service for Rixing Type Foundry
Category
Experience / Product / Service / Systems Design
Description
Winner - 365: AIGA Year in Design (2022)
Title: A Self-guided Service for Rixing Type Foundry
Design Firm/Agency: Play Design Lab
Client Industry:
Client Location: Taipei, Taiwan
Juror Comments
“This ‘what, where and how’ explanation system introducing a type foundry to a new user makes the negotiation of complex information fast, comprehensible and appealing. Layered audio, phone, and physical systems work together to produce a clean and elegant experience available to all kinds of learners.”
Self-Identified Distinctions: Design for Good - Cultural Awareness
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