PROJECT DESCRIPTION

Our aim was to build a digital home for the Sonos Radio brand that showcases its premier offering as a discovery and listening platform devoted to expanding the experience and importance of music. With Sonos Radio comes their organic evolution as curators offering experiential programming that positions the brand as a powerful cultural driver. An immersive library of programming and product—and with it, the power over memory and brand identity.

The chosen design direction drew from Sonos' existing branding, but punched up with more immersive user experience and vibrant, fun colorways. This direction also features moments that engage users with fun interaction and styling.

To engage visitors with an immersive experience upon visiting the site, the homepage hero module features a beautiful, clean transition with albums floating in 3D space on a dark background. The final web design uses simple development to align with Sonos branding, combined with more immersive, interactive blocks to promote shows and original content.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Digital

Primary Role of the Designer: Designer as craftsman

Client Relationship: A retainer relationship

Intention of the Project: Unknown (NA) / Other (if other, please explain) The Sonos Radio website acts as a partner to the Sonos Radio App, allowing users to have a more immersive content exploration experience.

Development Budget: More than $50,000

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces:

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Mike Renaud

Art Director:

Designers: Adam Rodriguez, Becca Christman, and Collin Joyce

Researchers:

Developers: Camp Quiet

Copywriter:

Illustrator:

Photographer:

Printer:

Producer: Kelly McHugh

Other Credits: Jazz Robinson - Strategist

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