PROJECT DESCRIPTION
The first version of TT Trailers was conceived as a font suitable for the film industry. It looks harmonious in posters and is ideally suited for setting titles. However, the font has gained wide popularity among designers, and now you can find TT Trailers on the covers of magazines, restaurant signs, and the main pages of websites.
So, in 2022, we decided to look at TT Trailers again, and improve it.
In the new TT Trailers, we expanded the character set, corrected the contours, and improved the technical content. The inclined styles were long-awaited, and they turned out as eccentric as the upright fonts.
From the technical point of view, TT Trailers has become more modern and correct, and the number of OpenType features has increased from 29 to 42. There are 19 styles in TT Trailers: 9 upright, 9 italics, and 1 variable font.
The font retained all the qualities thanks to which designers fell in love with it, but became even more convenient and functional.
Speaking of success, TT Trailers is one of the most liked typefaces of 2022 on our Instagram and Behance. Also, there are several great Font In Use cases: https://www.instagram.com/p/CiLBrJ6Nrmv/
PROJECT INFORMATION
Entry Type: Single Entry
Channel: Digital
Primary Role of the Designer: Designer as craftsman
Client Relationship: Unknown (NA) / Other (if other, please explain) The font was created as a studio's commercial product
Intention of the Project: Re-launch, redesign, or update of an existing product, service or program
Development Budget: Confidential / Not available
Production/Execution Budget: Confidential / Not Available
Source of Funding: Funded internally
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CREDIT INFORMATION
Creative Director: Ivan Gladkikh
Art Director: Yulia Gonina
Designers: Vika Usmanova—designer of the basic font; Kirill Maslov—lead type designer; Antonina Samokhina—junior type designer, italic styles; Lada Sobchenko—junior type designer, italic styles; Yuriy Nakonechny—head of technical department; Victor Rubenko—hinting specialist
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Developers:
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Other Credits: Alina Molchanova—graphic design
TT Trailers
Category
Typographic Design
Description
Winner - 365: AIGA Year in Design (2022)
Title: TT Trailers
Design Firm/Agency: TypeType Foundry
Client Industry:
Client Location: Saint-Petersburg, Russia
Juror Comments
"The typographic design allows for a way to break the monolithic look of capital letters with stacking smaller letters and adds a playful quality to the overall gestalt."
Self-Identified Distinctions:
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