PROJECT DESCRIPTION

Libraries are a critical part of communities, providing the social infrastructure that benefits new mothers, newcomers, seniors, young children, everyone in between. The London Public Library’s role is no different, a place for books and reading, but more and more the go-to destination for diverse community programming.

The Library’s goal was to create a visual identity that connects with their audiences on a more human-to-human level and to make the often unacknowledged role of libraries in our communities visible. Essentially to take the Library ‘beyond books’.

BMD created a flexible identity that celebrates this notion with a playful and engaging dynamic logo. The two “L”s in the shortform (LPL) do double duty as a set of legs, carrying the “P drawn as a speech bubble to emphasize dialogue and engagement. The ‘P’ can change form, creating a variety of anthropomorphic characters that can represent the many aspects of the LPL in a light and lively way.

The system is easy-to-use and the Library can create more illustrations as they create new programming. These plug-and-play assets are perfect for an organization with a small marketing budget but a big ambition to welcome everyone.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Immersive

Primary Role of the Designer: Designer as change agent

Client Relationship: An in-house on-going relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Jelle Maréchal

Art Director:

Designers: Wuqi Liu, Amelie Lorente, Christine Xia

Researchers:

Developers:

Copywriter:

Illustrator:

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Producer:

Other Credits: Patricia Marcucci - Account Director; Laura Stein - Chief Creative Officer; Kar Yan Chung - Strategy Director

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