PROJECT DESCRIPTION

Typespace is a font native to augmented reality - an explorative next-gen font for AR, designed specifically for the medium's affordance. When computers and screens gained popularity, there was a need for fonts designed for that technology's needs. AR has a whole new dimension and physicality attached to it that's not limited to our screens - extruding a font made for two-dimensional media is not enough.

In AR, every physical space requires unique considerations. Making a variable AR font made it easy to tweak the font in AR in the setting it is supposed to be presented. It's as functional as experimental. Moreover, AR allows this variable font a lot more flexibility with all the axes, resulting in diverse variations that are not possible in 2D.

Ironically, Typespace drew a lot from the first generation of digital fonts, like pixel fonts to be as variable as the recent ones. Using primitive 3D cubes reduced the computational burden on the device, made it faster to process in AR, and, at the same, gave it the flexibility to be scalable and variable in all dimensions.

Typespace was made in the media it will be used for, AR

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Product

Primary Role of the Designer: Designer as author

Client Relationship: An in-house on-going relationship

Intention of the Project: Unknown (NA) / Other (if other, please explain) New product/font/tech

Development Budget: Pro bono

Production/Execution Budget: Pro bono

Source of Funding: Funded internally

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CREDIT INFORMATION

Creative Director: Rajshree Saraf

Art Director:

Designers: Rajshree Saraf

Researchers:

Developers: Rajshree Saraf

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