PROJECT DESCRIPTION

LaCollection is a platform that merges traditional art collections with the NFT world — allowing individuals to own certified digital copies of the world’s greatest masterpieces. NFTs present a way to connect established cultural institutions with new, younger collectors and LaCollection aims to act as the bridge between the two.

LaCollection tasked us with developing an identity and platform that could speak to a broad demographic. With this in mind, we crafted an identity that was both classic and modern — pairing sophisticated muted hues with contemporary and bold typefaces. The logo itself reflects this intention; the classic serif font is cropped, making it more singular and digital forward.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Digital

Primary Role of the Designer: Designer as brand steward

Client Relationship: An in-house on-going relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces: Sometimes Times & Roobert

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Estelle Monteillet, Pierre Jeand’heur

Art Director:

Designers:

Researchers:

Developers:

Copywriter:

Illustrator:

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Printer:

Producer:

Other Credits: Ana Sofia Gallagher — Account Director

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