PROJECT DESCRIPTION
Founded by key team members of Day For Night, Disco Donnie, and Undercurrent, Signal Corps is laying the groundwork for a global music and arts events series utilizing permissionless decentralized technologies to advance the interest and experiences of fans, artists, and promoters alike. High-profile musicians are paired with innovative visual artists to create once-in-a-lifetime experiences and events across the globe.
While working closely with Signal Corps partners Alex Czetwertynski and Omar Afra, I created a teaser video to kick off their promotion. The challenge was to have an engaging and fast-paced narrative that spoke to the crypto community while communicating all the participating cities and keywords that accomplish the sense of “regeneration” in 30 seconds. This piece was created solely in After Effects. The released video was then minted as an NFT.
PROJECT INFORMATION
Entry Type: Single Entry
Channel: Digital
Primary Role of the Designer: Designer as craftsman
Client Relationship: A retainer relationship
Intention of the Project: Re-launch, redesign, or update of an existing product, service or program
Development Budget: Decline to state
Production/Execution Budget: Decline to state
Source of Funding: Client
Typefaces: GT Cinetype
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Materials:
CREDIT INFORMATION
Creative Director: Naoko Hara, Alex Czetwertynski
Art Director: Naoko Hara, Alex Czetwertynski
Designers: Naoko Hara
Researchers:
Developers:
Copywriter:
Illustrator:
Photographer:
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Producer:
Other Credits: Alex Czetwertynski and Omar Afra - Signal Corps Partners
Signal Corps Promotion
Category
Motion Graphics / Animation
Description
Winner - 365: AIGA Year in Design (2022)
Title: Signal Corps Promotion
Design Firm/Agency: Naoko Hara
Client Industry:
Client Location: US
Juror Comments
“Combining glitchy sound, technological tropes, and fast-paced cuts, this animation quickens the pulse and heightens anxiety that gives way to excitement. The result is strangely poetic.”
Self-Identified Distinctions:
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