PROJECT DESCRIPTION

Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the events feature sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

Recent history has seemed surreal—not always in a good way. SXSW is built upon the convergence of ideas, influences, and industries and its magic is in the physical experience. After two years of uncertainty, the cancellation of one event, and the digitization of the next, 2022’s event marked the pivotal return to the physical - both an invitation to celebrate and a sobering reminder of what we’ve lived through. A shift from cautious optimism to unapologetic realism.

Building upon the momentum and anticipation from last year's return of the SXSW Events, in 2023 we employed dreamy, refracted gradient patterns with transitional movement that give us permission to renew our sense of wonder - to dream, rather than dread, the endless possibility that our future holds.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Unknown (NA) / Other (if other, please explain)

Client Relationship: A retainer relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Luigi Maldonado

Art Director:

Designers: Alicia Pak

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Producer: Hannah Young

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