PROJECT DESCRIPTION

The Philadelphia Inquirer has launched “A More Perfect Union,” a yearlong special project examining the roots of systemic racism in America through institutions founded in Philadelphia. Pentagram developed an identity and visual tool kit for the series, along with the print edition of chapter one, included as an insert with the Sunday, February 20 issue of the newspaper.

Pentagram was commissioned by Publisher and CEO Lisa H. Hughes and worked closely with contributing editor Errin Haines, Creative Director Elizabeth Samet, Design Director Suzette Moyer and their teams. The digital application of the project has been developed in-house by interactive designer Dain Saint.

The first chapter, written by Wesley Lowery, looks at The Inquirer’s own role in perpetuating racial inequality inside and outside of the newsroom, laying out the challenges and opportunity ahead.

Pentagram created the wordmark with a font based on the signs used at protest marches in the 1960s, specifically the iconic “I AM A MAN” poster originally designed for the Memphis Sanitation Workers Strike in 1968. The font Martin was revived by Tré Seals as part of his collection at Vocal Type. The heavy rules evoke redactions, a device made explicit in animation applications. Illustrations by Mark Harris.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Print

Primary Role of the Designer: Designer as brand steward

Client Relationship: A retainer relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces: Martin - Vocal Type

Paper:

Materials:

CREDIT INFORMATION

Creative Director: Luke Hayman

Art Director:

Designers: Shigeto Akiyama; Jordan Taylor

Researchers:

Developers:

Copywriter:

Illustrator: Mark Harris

Photographer:

Printer:

Producer:

Other Credits: Avery George - Project Manager

Return to the Gallery