PROJECT DESCRIPTION

The Bronx is one of the most diverse neighborhoods in the country. At the crossroads of its residents, artists, and visitors is The Bronx Museum.

Organized in 1971 by community leaders, The Bronx Museum was founded on the belief that art is essential for the path to social justice. The museum presents contemporary and often challenging exhibitions that feature historically underrepresented artists, all while providing free admission. To mark 50 years of transformative arts, the museum needed a powerful statement to reimagine itself as a dynamic institution for the 21st century, rooted in its central ethos: free art for all.

Team brought The Bronx Museum’s mission to the fore with a new brand identity — including logo, visual identity, tonality, messaging, and website — centered on the community it serves, capturing the culture, spirit, and tenacity of The Bronx.

The Bronx is the only borough with “The” in its name, an ownable differentiator that reflects the essence of its community: bold and unapologetic. The new identity embraces this article as a confident declaration of the institution’s acclaimed history and vision.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as brand steward

Client Relationship: Unknown (NA) / Other (if other, please explain) We are their on-going design partners.

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: $10,001 – $50,000

Production/Execution Budget: Pro bono

Source of Funding: Nonprofit/NGO/trust fund

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Paper:

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CREDIT INFORMATION

Creative Director: John Clark; Amy Globus

Art Director:

Designers: Ioan Butiu; Aleksander Hamid; Derek Koch; Devin Sager; Mark Wolfe

Researchers:

Developers: Studio123

Copywriter: Regina Corallo; Vanesa Treers

Illustrator:

Photographer:

Printer:

Producer: Samantha Kassay

Other Credits:

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