PROJECT DESCRIPTION

​​For nearly 30 years, San Francisco-based nonprofit CUESA (Center for Urban Education about Sustainable Agriculture) has operated world-class farmers markets, educated kids and teens about healthy food systems, and expanded public access to fresh food.

The organization’s priorities have shifted in response to the pandemic, and to help support racial equity. To better reflect its commitment to educate, elevate marginalized communities, and support a new generation of food leaders, CUESA is now known as Foodwise.

Office partnered with Foodwise to create a new brand identity to introduce the new name and reinforce the organization’s mission to grow thriving communities. The visual system expresses the vibrancy and joy of fresh food and the communities Foodwise serves, while providing cohesiveness across the organization’s many markets and programs.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) project engagement

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Pro bono

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

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Paper:

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CREDIT INFORMATION

Creative Director: Jason Schulte, Jill Robertson

Art Director:

Designers: Rob Alexander, Chandler Reed, Will Ecke

Researchers: Emily Fitzloff

Developers:

Copywriter:

Illustrator:

Photographer:

Printer:

Producer:

Other Credits: Dominique Mao; Production Artist - Reva Parness; Account Manager

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