PROJECT DESCRIPTION

UCSF is ranked #1 in the Department of Neurology and Neurosurgery. In order to nurture new (and deepen existing) philanthropic relationships, stakeholders at UCSF conceived of an exclusive two-day summit that would galvanize awareness around UCSF Neurosciences as the global leader at the frontier of understanding the brain. The event included presentations by doctors, scientists, and researchers sharing advancements around tackling disease, treating mental illness, and improving human life. Additionally, some of San Francisco’s most generous philanthropists hosted small private dinners.

The audience was an exclusive list of 200 people, and those who attended the event came away inspired and motivated to enable cutting edge brain science. Near term, success can only be measured anecdotally. but long term, UCSF succeeds at fundraising because it succeeds in enhancing and saving lives.

In collaboration with a variety of stakeholders at UCSF and Needham Partners, Elixir was involved in the naming, positioning, and ideation around all deliverables for the event. Branded event materials attempted to reflect the depth and groundbreaking nature of UCSF's work. This invitation – sent in a custom set-up box – employed a sense of discovery, layering, and tactility to engage the brain and get noticed in the mail.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Print

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) Design firm of record

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Confidential / Not available

Production/Execution Budget: $10,001 - $30,000

Source of Funding: Other (if other, please explain) Individual Donor

Typefaces: Akkurat, Akkurat Mono

Paper: Mohawk, Keaykolour, Grey Fog, #111 Cover, Matte & Gmund, Colors, 34 (Cyan), #111 Cover, Matte (for embossed wrap) & Gmund, Colors, 34 (Cyan), #68 Text, Matte (for wrap of custom rigid set up box, w/black interior)

Materials: 55PT Black chipboard for Rigid Set Up box.

CREDIT INFORMATION

Creative Director: Jennifer Jerde

Art Director:

Designers: Nathan Durrant

Researchers:

Developers:

Copywriter: Cyril Manning

Illustrator:

Photographer: Aditi Deshpande

Printer: Oscar Printing

Producer: Meagan Riley-Grant

Other Credits:

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