Lack of access to period products has discriminatory impacts on the livelihoods of people who menstruate. According to Talk Poverty, Arkansas’ poverty rate is one of the highest in the nation, ranking 47 overall, and 48 for children experiencing poverty. Young girls, students, people of color, undocumented immigrants, trans men, and non-binary folx are the most vulnerable populations experiencing period poverty. Current product shortages caused by COVID-19 and the global supply chain are making period poverty worse. To reduce period poverty in our community, we chose kindness.
The Kind Project uses design and public spaces to normalize inclusive conversations on menstruation and increase access to period products in the NWA community and beyond in the most dignifying ways.
With Hello Departures, the University of Arkansas' School of Art students, and the Fayetteville Public Library, we reimagined the cold and unintuitive coin-operated period products dispenser for a more inclusive and accessible dispenser for all menstruating folx.
This project additionally provided more than a year of period products, including Kind period kits, sustainable menstrual cups, long-lasting period underwear in inclusive sizes as well as organic tampons, liners, and pads free of dioxins, pesticides, and toxins.
Entry Type: Single Entry
Primary Role of the Designer: Designer as change agent
Client Relationship: An in-house on-going relationship
Intention of the Project: Re-launch, redesign, or update of an existing product, service or program
Development Budget: Pro bono
Production/Execution Budget: $30,001 - $100,000
Source of Funding: Other (if other, please explain) Financial support provided by Walton Family Charitable Support Foundation and Walmart
Typefaces: Circe and Calyces
Paper: French Paper
Materials: Plexiglass, vinyl, recycled canvas
Creative Director: Dina Benbrahim
Designers: Aimsley McDaniel, Blaise Keasler, Erin Enmark, Haley Tucker, Jaret Sites, Lizzie Cleveland, Stacey Trucks, Melissa Loney, Nick Hobbs
Researchers: Dina Benbrahim, Kayla Spear
Copywriter: Aimsley McDaniel, Blaise Keasler, Erin Enmark, Haley Tucker, Jaret Sites, Lizzie Cleveland, Stacey Trucks, Melissa Loney, Nick Hobbs
Photographer: Kari Bjorn
Printer: RoArk Group
Other Credits: Vincent Edwards, University of Arkansas' School of Art's Director of Technology, leading the product design with the School of Art's Fabrication Students; Sam Palmer, Director of Facilities and Sustainability at Fayetteville Public Library, co-designer
Winner - 365: AIGA Year in Design (2022)
Title: Kind Project
Design Firm/Agency: Hello Departures
Client Location: Fayetteville, AR, USA
“Bold color and unexpected materiality bring menstration out of the shadows. I’ve always been terrified of feminine product dispensers and what I’d get, but this display imbues trust, power, transparency, and a meaningful service to those in need while building awareness. Bravo.”
Self-Identified Distinctions: Design for Good - Social Releavance, Design for Good - Cultural Awareness, Design for Good - Environmental Sustainability