AMA Constructing Memory Interactive Art Book showcases the stories of 100 victims of state violence in Nicaragua and their families' demand for justice. Through QR codes the audience can access video testimonials, photographs, and maps (hand-drawn maps and GIS) that localize the murders of each victim, and 3D replicas of altars created by their families to honor their loved ones with objects that belonged to the victims.
The book aims to translate the museum experience into a portable object and transgress the Nicaraguan state of repression and censorship and reach wider audiences outside Nicaraguan borders including Nicaraguans in exile and diaspora. The AR experience design proposes collective rituals of mourning to remember the victims.
This AR experience is part of a larger transmedia participatory digital project titled “AMA y No Olvida”, trans. “Love and do not forget: Memory Museum against Impunity” that was created in collaboration with the families of the victims organized in the Association Mothers of April (AMA), with a human rights and participatory approach, to support the families' organizing efforts, dignify the victims who have been denied justice and as a way to challenge the climate of impunity that the regime wants to install.
Entry Type: Series / Campaign Entry
Primary Role of the Designer: Designer as activist
Client Relationship: An in-house on-going relationship
Intention of the Project: Introduction of a new product, service, or program
Development Budget: Less than $2,500
Production/Execution Budget: Less than $5,000
Source of Funding: Nonprofit/NGO/trust fund
Creative Director: Emilia Yang Rappaccioli
Art Director: Blandón
Researchers: Margarita Vannini, Sylvia Ruth Torres, María Patricia Lindo Jerez
Developers: AR Creative Production Emilia Mason, Experience Design Ana Carolina Estarita Guerrero, Developer Alanna Cassias Foilose
Photographer: Ana Sequeira, Camaleoni Mapache, Jambado, Salvador Zelaya
Other Credits: 3D Artist Juanita Rubio
AMA Constructing Memory Interactive Art Book
Winner - 365: AIGA Year in Design (2021)
Title: AMA Constructing Memory Interactive Art Book
Design Firm/Agency: Memory Museum Against Impunity
Client Industry: Museum & Cultural Institution
Client Location: Managua, Nicaragua
“Powerful and haunting stories found their canvas in this well thought-out, 360, analog-digital project that includes an interactive book, a series of videos, and augmented reality.” —Rafael Esquer
Self-Identified Distinctions: Design for Good, Inclusive Design, Social Releavance