PROJECT DESCRIPTION

Since 1912, the U.S. Chamber of Commerce has recognized and represented the best of American businesses—from one-person start-ups to the largest employers in the world. American businesses improve local jobs, build tighter communities, accelerate state economies, strengthen the nation, and enrich global relationships. They can count on the Chamber’s experience, strength, and support to work for them and their fellow citizens.

The Chamber’s new identity signals the organization's position at the intersection of society, government, and business and its role in helping businesses and citizens achieve their pursuits.

This entails a dynamic logo that communicates change, emphasizing the role of the Chamber in supporting their key audiences, ranging from local business owners to global policy makers.

Additionally, it includes a flexible color palette, a versatile typographic system, and a dynamic graphic language derived from the new symbol. These building blocks allow the Chamber to flex from communications that are serious and direct, to the most energetic and extended experiences of the brand.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as change agent

Client Relationship: Unknown (NA) / Other (if other, please explain) NA

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

Typefaces: GT America (Grilli Type); Tobias (Displaay Type Foundry)

Paper:

Materials:

CREDIT INFORMATION

Creative Director: L.A. Corrall

Art Director:

Designers: Sanuk Kim; Morgan Light

Researchers:

Developers:

Copywriter: Tom Elia

Illustrator:

Photographer:

Printer:

Producer:

Other Credits: Tomas Markevicius - Motion Design Director, Eric Park - Motion Designer, Antonia Lazar - Business Director, Rayna Wiles - Strategist, Matt Kuzelka - Strategist

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