PROJECT DESCRIPTION

The ad industry is embarrassingly homogeneous. Bailey Lauerman created a scholarship focused on diversity for the University of Nebraska College of Journalism and Mass Communication students. Diverse voices make for more authentic work and this campaign illustrated the importance of that. The scholarship included $5000, an automatic paid internship at the agency, and a seat at the table.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as change agent

Client Relationship: An in-house on-going relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Pro bono

Production/Execution Budget: Less than $5,000

Source of Funding: Funded internally

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CREDIT INFORMATION

Creative Director: Carter Weitz

Art Director:

Designers: Hannah Smith

Researchers:

Developers:

Copywriter: Lacey Rouse

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Producer:

Other Credits: Brenna Doherty - Social Media Coordinator; Emily Mazurek - Head of PR and Social; Abbie Perry - Sr Account Executive; Gwen Ivey - Head of Account Leadership; Gayle Adams - Production Manager

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