PROJECT DESCRIPTION

The Fourth industrial revolution is characterised by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres. It also brings renewed focus on how arts and culture are critical in formulating the advancement of society and mankind. Tasked with designing the ADM Undergraduates Prospectus 2021/2022, a yearly catalogue published by the Nanyang Technological University's School of Art, Design and Media introducing their new Design Art and Media Art programmes, we wanted to echo the college's position in grooming the next generation with the powerful tools to enact meaningful change in this new world.

This issue features an expressive computer generated module we designed that represents the diversity of ways in which art and design can impact technology and society. A quadrant is 3D printed onto every cover; juxtaposing how each student has the potential to be a part of this movement. The result is sophisticated, emotive, and stunning to the eye.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Print

Primary Role of the Designer: Designer as craftsman

Client Relationship: A retainer relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: $10,001 – $50,000

Production/Execution Budget: $10,001 - $30,000

Source of Funding: Client

Typefaces:

Paper: G.F Smith Colourplan 350gsm and RJ Maple Bright 150gsm

Materials: Resin

CREDIT INFORMATION

Creative Director: Roy Wang

Art Director: Chrystal Lim, Tamelia Lim, Sandra Lau

Designers:

Researchers:

Developers:

Copywriter:

Illustrator:

Photographer: Quek Jialiang

Printer: First Printers

Producer:

Other Credits:

Return to the Gallery