PROJECT DESCRIPTION

River Valley Hemp Co. was a small, family-farm grown CBD brand that wanted to make a bigger entrance into the CBD marketplace. The problem was, lots of other brands were already there. With CBD available everywhere—and education about its effects being minimal—consumers were confused. To help River Valley succeed, we needed to help them find a look that would stand out from the crowd and a purpose that would instill consumer confidence.

Made with hemp grown and processed by hand on a fourth-generation family farm, River Valley already had an advantage over many other brands that source their hemp from corporate farms and make their CBD in factories. To highlight the honesty and transparency innately present in the brand, we started by giving it a new name, rooted in truth: Verist.

For the branding and packaging, we chose red as the primary brand color, helping Verist products to stand out boldly online and on shelves where the dominant CBD packaging color is green. Because Verist CBD is made to help people re-discover their joy, we brought in bright colors and collage-style artwork, leveraging vintage anatomical and medical drawings to tap into the idea of CBD as an emerging natural remedy.

PROJECT INFORMATION

Entry Type: Series / Campaign Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as brand steward

Client Relationship: An in-house on-going relationship

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces:

Paper:

Materials: wood, glass

CREDIT INFORMATION

Creative Director: Shanna Apitz; Sarah Kearin

Art Director: Emma Dahlgren

Designers: Emma Dahlgren

Researchers:

Developers:

Copywriter: Sarah Kearin

Illustrator:

Photographer: Bit Klecker

Printer:

Producer: Josh Johnson

Other Credits:

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