Poster House is the first museum in the U.S. dedicated exclusively to posters, presenting a global view of posters from their earliest appearance in the late 1800s, to their present-day use.
The “poster” medium started as oversized ink-on-paper communication tool. Today, it takes on many other forms — digital, animated, interactive, and generative as seen on popular social media platforms.
In 2019 we developed a table-top interactive kiosk dubbed “The Poster Machine,” a gamified learning tool taking you through a designer’s process in creating a poster. Each step explains the significance and thought process of the basic ingredients required to make a poster—symbols, colors, phrases, fonts, and design styles. There are three themes: Propaganda, Film, or Advertising, for which we created over 143,000 images that represent every possible path one can take.
This project is an adaptation of the poster design game, completely optimized for the web, making it accessible web browsers, including on the phone. What kind of poster will you make?
Entry Type: Single Entry
Primary Role of the Designer: Designer as craftsman
Client Relationship: A retainer relationship
Intention of the Project: Introduction of a new product, service, or program
Development Budget: $10,001 – $50,000
Production/Execution Budget: Less than $5,000
Source of Funding: Client
Typefaces: Futura Maxi, Tiempos, Fette Fraktur, Clarendon, Berthold Block, Cooper Black, Futura
Creative Director: Val Crosswhite, John Kudos
Art Director: Ashley Wu
Designers: Sumit Paul
Researchers: Julia Knight, Angelina Lippert, Melissa Walker
Developers: Chris Manlapid
Copywriter: Julia Knight, Angelina Lippert, Melissa Walker
Poster Machine Website
Environmental / Experiential Design
Winner - 365: AIGA Year in Design (2021)
Title: Poster Machine Website
Design Firm/Agency: KUDOS Design Collaboratory
Client Industry: Museum & Cultural Institution
Client Location: New York, NY, USA