PROJECT DESCRIPTION

When was the last time you witnessed a productive, thoughtful conversation in social media or the comments section of a website? Today, the majority of our public discourse happens online – and too often it feels chaotic "at best" and toxic "at worst". Instead of accepting this as business-as-usual, OpenWeb knew something needed to change. They also saw that publishers were being squeezed dry by too many social media companies acting as middlemen between publishers’ work and the audiences reading and watching that work. So OpenWeb merged moderation technology with civic responsibility to create a new platform with purpose.

OpenWeb needed to be understood as a reliable, valuable partner to publishers. A company that cared deeply about their success. To do this, we crafted a voice for OpenWeb that speaks with authority, urgency, and idealism. We began with a new symbol that tells a story of exchange, enlightenment, and harmony that can exist within widely differing perspectives. We borrowed from bold typographic headline styles of early 20th-century newspapers, a vernacular not only familiar to publishers but unseen in the space, that would speak to them in a provocative voice that also conveyed trust and reassurance.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as craftsman

Client Relationship: Unknown (NA) / Other (if other, please explain) NA

Intention of the Project: Re-launch, redesign, or update of an existing product, service or program

Development Budget: Confidential / Not available

Production/Execution Budget: Confidential / Not Available

Source of Funding: Client

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CREDIT INFORMATION

Creative Director: Thomas Wilder

Art Director: Megan Bowker

Designers: Barney Stepney

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Copywriter: Madeleine Carrucan, Tom Elia

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Other Credits: Tomas Markevicius - Motion Design Director, Eric Park - Motion Designer, Dashiell Alison - Strategy Director, Ian Aronson - Senior Business Director, Niamh Walsh - Associate Director, Strategic Initiatives

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