PROJECT DESCRIPTION

NYC-based award-winning firm TPG Architecture recently completed the design of the National Hockey League’s (NHL®) new 176,000 SF headquarters in New York City. To help translate the League’s spirit to the space, TPG’s Branding & Graphics Studio developed environmental and digital graphics that celebrate the NHL’s authenticity, passion, and grit.

Within reception, employees and guests are met with the NHL Shield, which inspired the office’s sleek design. On display is also a collection of photographs from the NHL’s archives, commemorating years of the League’s iconic history. The corridor to the executive suite includes graphics that pay homage to the uniforms and logos of all 32 Member Clubs.

Positioned around the U-shaped central stair is an 18-foot media wall that runs exciting digital content. Below reception is the Stanley Cup Shrine, featuring an engraved stainless steel wall of the past champions and a signed puck wall for visiting players to leave their mark.

Other areas around the workplace highlight graphics that speak to the game strategies, jargon, and culture. The corridors celebrate different hockey themes including trading cards, vintage posters, and game tickets. The collaboration booths also illustrate hockey blades, historical patents, and snapshots of the action on the ice.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Cross-Media

Primary Role of the Designer: Designer as brand steward

Client Relationship: A retainer relationship

Intention of the Project: Unknown (NA) / Other (if other, please explain) Office relocation, channeling the NHL brand story through the graphics, signage, and artwork program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

Typefaces:

Paper:

Materials: ● Printed wall covering (hallway murals and booths) ● Vinyl (breakout areas, conference rooms) ● Paint (puck wall, connecting stair, goalie mask wall) ● Acrylic (team wall, card wall), ● Metal - Satin aluminum (shrine plaques, autograph wall, frames for all about hockey gallery, quote wall cut letters) ● Hockey sticks and pucks (puck wall, autograph wall, cafe stick wall, booth)

CREDIT INFORMATION

Creative Director:

Art Director:

Designers: TPG Architecture ● Gladys Yue, Managing Executive/ Studio Director: Branding and Graphics ● Suzette Subance, Managing Executive/ Studio Creative Director ● Frederic Strauss, Managing Executive ● Miranda Makowski, Associate, Graphics Designer ● Nicole Pagano, Senior Associate, Graphics Designer ● Amanda Mullooly, Senior Associate, Graphics Designer ● Mike Panzer, Managing Associate, Senior Project Manager ● Justin Shaw, Senior Associate, Senior Project Professional

Researchers:

Developers:

Copywriter:

Illustrator:

Photographer: Eric Laignel

Printer:

Producer:

Other Credits:

Return to the Gallery