PROJECT DESCRIPTION

Her.9 is a direct-to-consumer pregnancy nutrition brand, led by a powerhouse of experts and doctors pioneering a more holistic take on pregnancy that puts ‘HER’ – the mother-to-be – first.

Subverting a dated category that traditionally focuses on the needs of the baby, our strategic approach brings a sense of duality to the Her.9 brand. It signifies the dual aspect and beauty of supporting both mother and baby, mind and body and celebrates the fact that womanhood is equal to motherhood. This comes to life visually with a contemporary and recognisable brand identity that symbolises the body of a pregnant woman and the shape of the vitamin pills displayed side by side to support the mother’s journey and wellbeing.

The sustainable, apothecary-style, brown glass jars protect the contents and can be re-used from the entirely compostable refill pouches. In natural and muted colours that represent the diversity of mothers’ different skin tones, the design stands out against the traditional brands in the pregnancy sector and is designed for a new generation of women who want to feel empowered by the brands they trust to fit into their lifestyles.

PROJECT INFORMATION

Entry Type: Single Entry

Channel: Product

Primary Role of the Designer: Designer as craftsman

Client Relationship: An in-house on-going relationship

Intention of the Project: Introduction of a new product, service, or program

Development Budget: Decline to state

Production/Execution Budget: Decline to state

Source of Funding: Client

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